The blog for all things Acima.

Where would your business be without your customers? They’re your lifeblood, the reason you exist. So you shouldn’t have to be in business long to understand that providing an exceptional customer experience is just as important to your customers...

It’s a new year! And 2023 brings lots of new opportunities for business growth. Now’s your chance to aim for the goals you may not have hit in 2022. These goals can be overwhelming for a business to tackle...

When aiming for growth as a business, marketing is a key component. However, doesn’t it seem that when it comes to the rules of marketing in today’s consumer world, there are no rules? That’s not necessarily true.

One of the biggest challenges with running a new business is finding and connecting with new customers. However, in many cases, you needn’t worry. Attracting customers is often simply a case of diligence combined with time-tested techniques. 

Growing a successful business is hard – especially when starting from scratch. There are a lot of disparate elements necessary to finding success – not to mention a little luck – and not everything is taught in school.

In the current age of technology, many business owners wonder if they need to create a website for the organization they run to be successful. As with most modern questions, the answer is it depends.

Your company and your website should be prepared to take full advantage of this trend during the holiday season. There’s no better time than right now (before the holiday sales really go full-throttle) to take inventory of your website’s capabilities and performance.  

It may be referred to in a song as “the most wonderful time of the year” — but it’s safe to say that the singer probably never worked in retail during the holidays. And while we do agree that this time of year really can be wonderful in terms of sales, holiday shopping stress can take a toll on customers as well as businesses.

These days, in addition to having a quality product or service that consumers need, the customer experience retailers provide is becoming the main determining factor in where that customer chooses to shop. In fact, consumers have set the bar higher than ever in that regard.

E-commerce websites can come with many “pain points” (a marketing term for common frustrations, problems or troublesome issues experienced by customers).

There are so many channels to work with when creating your marketing strategy that it can be a little overwhelming. Which ones will work to meet your goals? With what channels do your customers engage the most? Will you find more of them on Twitter or TikTok?

Have you been dealing with more than your share of grumpy customers lately? Don’t fret! Angry customers are inevitable, but there are a few methods you can use to diffuse the situation and turn an angry customer into a satisfied one.