Acima Blog

You're More Than A Three-Digit Credit Score

Why Wine Country Furniture Puts Their Reputation on the Line Every Day

Wine Country Furniture might have started out small, but it’s growing into one of Washington’s larger and most successful furniture outlets. Norman Ward and Vladimir Sinyuk started Wine Country Furniture in 2011 in a 10,000 square foot showroom. The business partners expanded their store over time and now operate a 30,000 square foot showroom selling a full line of indoor and outdoor furniture and mattresses.

Wine Country Furniture is proud to offer competitive pricing just like the big chain stores, but their outstanding customer service is what sets them apart. They treat their customers like only a local hometown store can. They know their customers and they care about making them happy and accommodating their needs and their unique situations.

The fact of the matter is, most of Wine Country’s customers need some type of leasing to make a furniture purchase. Many have a short or nonexistent credit history, which means they cannot rely on credit cards and other types of traditional financing. Others do have credit cards but cannot or do not wish to add to their balances.

“There is no way that we could do the volume of business we are able to do without Acima,” said co-founder Norman Ward, adding that about 80% of his store’s customers make the purchases through Acima’s no-credit-needed purchase option. “One of the best things about Acima is that once a customer knows what they want to purchase, they can get an approval decision and complete their purchase in under 5 minutes. With Acima, it’s quick and easy.”

“How a lease-to-own company treats its customers is incredibly important to a merchant,” Norman Ward went on to say. If one of his customers has a bad experience with the leasing side of the purchase, they will blame his store as well as the lease-to-own company. Wine Country Furniture actually had a relationship with a different no credit needed leasing company in the past, but customers had numerous complaints. He said he switched to Acima and has been extremely satisfied with the result.

“It’s important for us to work with a lease-to-own company that has great customer service like we do,” he said. “Acima’s customer service is absolutely outstanding.”

If you’re a merchant who is interested in working with Acima, you can click here to learn more! To access and read the full case study on Wine Country Furniture’s experience with Acima, click this link.