How The Tamayo’s Jewelry Group Nearly Doubled Revenue with Acima Leasing
4/14/2026
How It Started
The Tamayo’s Jewelry Group began as a family-owned business in 1994 and has grown into a leading jewelry retailer in the Rio Grande Valley, Texas, known for custom gold pieces, chains, bracelets, pendants, wedding bands and diamonds.
Serving a community where many customers are credit-challenged and financing approvals can be difficult, Tamayo’s faced a common retail hurdle: high walkaway rates when shoppers couldn’t qualify for credit. This limited their ability to close sales on high-ticket gold items, especially as gold prices soared past $4,000 per ounce.
By partnering with Acima Leasing (Acima) in 2019 and making its lease-to-own (LTO) solution a featured checkout option presented to customers, The Tamayo’s Jewelry Group transformed inaccessible sales into take-home lease transactions. The Acima LTO program empowered consumers without perfect credit, drove explosive revenue growth and created a seamless experience that customers and staff love.
The simple LTO solution from Acima helped The Tamayo’s Jewelry Group capture a wider market, eliminate frustrations with credit cards and financing and accelerate their success in a competitive jewelry market.
The Challenge
In the Rio Grande Valley, credit providers approve as few as 1 out of 20 applicants, leaving the majority of customers unable to finance purchases. Without flexible alternatives, credit challenged shoppers frequently left empty-handed, especially for premium gold jewelry that requires significant upfront financial commitment.
The Tamayo’s Jewelry Group needed a solution to:
Reach non-prime and credit-challenged customers who don’t qualify for financing.
Reduce in-store walkaways and online cart abandonments.
Support higher average order values on big-ticket items.
Deliver a frustration-free experience for both customers and associates.
The Solution: Acima’s Lease-to-Own Platform
The Tamayo’s Jewelry Group partnered with Acima in 2019, integrating the Acima LTO solution and promoting it as the preferred option for customers in-store and online. With the Acima platform, The Tamayo’s Jewelry Group has reported:
High Approval Rates
Approximately 8 out of 10 applicants approved (owner-provided data), with a fast, easy application process.
Reliability
At the time of writing, The Tamayo’s Jewelry Group has enjoyed a glitch-free experience and zero reported upset customers.
Transparency and Flexibility
Clear lease agreements that let customers take home gold pieces immediately.
Operational Simplicity
Predictable payment (often within 2 business days, including weekends) and seamless transactions.
"We always promote Acima to our customers first because it’s easier for us, and for the customer,” said Asael Tamayo. The partnership turned denials from credit cards and financing into fast approvals to lease the items from Acima instead, rescuing sales that would otherwise be lost.
The Results
The Acima LTO solution delivered transformative growth for The Tamayo’s Jewelry Group almost immediately and according to Asael Tamayo, it has fueled a near-doubling of revenue year after year.
Explosive Revenue Growth
Since partnering in 2019, Tamayo’s has nearly doubled revenue almost every year. Company-wide sales grew to $36M in 2024 and are projected at $46–50M in 2025. At the flagship location alone, monthly Acima-driven GMV has risen from ~$500,000 to $900,000– $1,000,000 per month.
Higher Average Order Value (AOV)
Customers can gain the ability to lease bigger-ticket items with Acima. The Tamayo’s Jewelry Group stated that they saw an average increase in ticket size from ~$1,200 to ~$1,500 with continued upward momentum, especially during holidays.
Dramatically Reduced Walkaways
Store teams closely monitor customer exits and confirm that Acima routinely saves deals after customers are denied by credit card and financing options. “If we didn’t have Acima, we definitely wouldn’t be doing this well. That’s a fact,” Asael Tamayo noted. A substantial portion of current revenue would be lost without it.
Outstanding Customer & Associate Experience
Customers love the easy application and fast decision, coming back to do business again with The Tamayo’s Jewelry Group and Acima. Staff report zero upset customers and praise the reliable support. “I’ve never gotten an actual upset customer with Acima. I’ve never got one,” said Asael.
Clear Competitive Edge
Acima gives The Tamayo’s Jewelry Group a decisive advantage, boosting foot traffic, brand recognition and word-of-mouth.
Empowers shoppers with less-than-perfect credit with a pathway to ownership for the jewelry they want.
Proven Partnership
Drives growth while delivering an easy, positive customer experience.
Conclusion
The Tamayo’s Jewelry Group’s partnership with Acima shows how a powerful LTO solution can unlock the non-prime market, turn walkaways into loyal customers and fuel revenue growth.
By offering accessible leasing power in a credit-constrained region, Acima has helped Tamayo’s Jewelry outperform competitors and make gold ownership possible for more customers.
Asael Tamayo happily summed it up:
"Acima has been a big part of why we’ve doubled revenue almost every year since 2019… Without Acima, we definitely wouldn’t be doing this well”
Elevate Your Retail Strategy
Ready to explore options that may help boost your sales, reduce walkaways, and empower more customers – the way Tamayo’s Jewelry has done?
The Acima digital LTO solution is built for growing retailers, offering seamless integration, an easy application with fast decisioning and flexibility to help foster revenue and loyalty.
