Skip to Content
Inicio de sesión del clienteInicio de sesión del minorista
  1. Blog/
  2. Mattress Shopping: A Peek into Today’s Mattress Shopper

Mattress Shopping: A Peek into Today’s Mattress Shopper

04/01/2024

If you’re a mattress retailer, this is not the time to get comfortable with the status quo. Customers no longer need to settle for traditional mattress shopping, where the only choice they had was to be subject to high-pressure sales tactics over huge, weighty mattresses found only in a showroom. Today, customers enjoy a full range of options — from lightweight, budget-friendly mattresses they can shop for with the click of a button and just unroll out of a box to those stuffed full of tech features that can be personalized to their sleep preferences.

While some may feel like trends, the fact that the dynamics of consumer shopping behavior when it comes to the niche mattress market has definitely shifted cannot be ignored. And as a mattress retailer, understanding and leaning into those dynamics is crucial for the life of your business. In this article, we'll delve into the key factors influencing today's shopping decisions and how you can make the most of them.

The Evolution of Mattress Shopping 

The mattress shopping landscape has been reshaped by online shopping, affording consumers a wide selection of mattress styles and the convenience to explore and compare choices from the comfort of their homes. The internet, a treasure trove of market research insights, has become the go-to platform for those seeking informed decisions. Notably, 54% of mattress shoppers prioritize online shopping over traditional in-store visits (1), highlighting the convenience and accessibility of online mattress shopping. In addition to convenience, consumers now lean toward brands that provide transparency, quality and fair pricing. 

The vast array of information available online allows consumers to make well-informed decisions about the mattresses they choose. Reviews, expert opinions and detailed product descriptions empower shoppers to understand the intricacies of each mattress, fostering a sense of confidence in their shopping decisions. 

Primary Mattress Shoppers 

Understanding the demographics of the current mattress consumer is essential for staying abreast of trends and ensuring lasting success. Here are some key statistics (2):

  • 54% of mattress shoppers are under the age of 49 

  • 48% of mattress shoppers are women 

  • 34% of mattress shoppers are couples 

  • 58% are homeowners

These statistics unveil a diverse market with a mix of age groups, gender preferences and household compositions. Retailers who tailor their offerings and marketing strategies to cater to this diversity are better positioned to capture a broader consumer base. 

Consumer Shopping Behavior in the Mattress Industry 

Today’s mattress shoppers consider multiple factors before making their shopping decisions. From comfort and durability to pricing and payments, shoppers carefully evaluate their options. An interesting insight is that 46% of mattress shoppers take more than 30 days to complete their mattress-shopping journey (3). After all, it’s more than merely shopping — it’s about committing. So this prolonged decision-making process suggests that consumers are meticulous in their research, emphasizing the importance of providing comprehensive information and support throughout the customer journey.

Flexible payment options can significantly impact conversion rates, addressing the concerns of customers who may hesitate to shop due to the high cost of mattresses. The ability to offer lease-to-own options can make high-quality mattresses more accessible to a broader audience. Recognizing these factors and employing the right marketing tactics can help brands stand out in a competitive market and boost overall sales.

The Future of Mattress Shopping with Acima Leasing 

As businesses in the mattress retail sector adapt to rapidly changing retail industry trends, innovative pricing strategies like lease-to-own solutions are gaining prominence. Lease-to-own goes beyond being a mere payment option ; it’s a powerful tool that retailers can use to expand their reach, drive sales and create a customer-centric shopping experience. Here’s how Acima Leasing can provide these aforementioned lease-to-own solutions for your customers and your business swiftly and easily:

  • Acima Leasing offers a solution that caters to diverse financial needs, providing opportunities for those with less than perfect credit history to enjoy the benefits of leasing. For unbanked and under-banked customers, this can be an empowering tool that might not be available elsewhere. 

  • Lease-to-own solutions provide consumers with a flexible path to mattress ownership. This is particularly appealing to those who may be budget-conscious or have fluctuating income.

  • Embracing lease-to-own is a transformative step that many retailers are taking to elevate their businesses. By incorporating Acima Leasing, businesses position themselves as understanding and catering to the financial diversity of their consumers. It’s more than just a transaction ; it's a connection that benefits both the retailer and the customer.

Learn more about how to partner with Acima Leasing, then join the growing number of retailers who are transforming their businesses by embracing lease-to-own as a solution and take your store to new heights.

The Impact of Lease-to-Own on Consumer Behavior 

Lease-to-own solutions, such as Acima Leasing, not only provide financial flexibility but also influence consumer behavior in several ways — most importantly by offering accessibility, inclusivity, and relief from immediate financial strain. In a world where convenience and flexibility are paramount, such solutions resonate with consumers who prioritize experiences that align with their lifestyle.

Empowering the Financially Diverse 

One of the standout features of lease-to-own solutions is their ability to empower the financially diverse. In traditional financing models, individuals with less than perfect credit history often face barriers to obtaining credit approval. However, lease-to-own solutions, like Acima Leasing, open doors for these consumers. An easy application and the choice of flexible payment options is all it takes for them to be able to access this shopping power. 

A Transformative Tool for Retailers 

For retailers, incorporating lease-to-own solutions represents a business-altering step that can elevate the shopping experience and boost sales. Consumers are more likely to engage with businesses that understand and address their financial needs. By offering a flexible path to mattress ownership, retailers position themselves as customer-centric and forward-thinking — and this understanding can be a key differentiator that sets a retailer apart from the competition. 

Help Customers Get More Comfortable With Mattress Shopping 

From the convenience of online shopping to the factors influencing final decisions, retailers must stay attuned to the shopping behaviors of consumers now and in the future. As the mattress industry continues to adapt, embracing these trends ensures that retailers not only meet but exceed the expectations of the modern mattress shopper. So, take the leap, explore new possibilities, and watch your business flourish in the dynamic world of mattress retail.

Cómo funciona

Maneras de Comprar

Minoristas en la tienda

Comercio Electrónico Minoristas

Sobre Nosotros

Noticias

Soporte/Preguntas Frecuentes

Carreras

Invertir

Blog



Accesibilidad

Soluciones

Digital

Beneficios Acima Plus

Ubicaciones de socios

Rent-A-Center

El servicio anunciado es un contrato de arrendamiento o arrendamiento con opción a compra proporcionado por Acima. No es un préstamo, crédito ni financiamiento. Aunque no se requiere historial crediticio, Acima obtiene información de agencias de informes al consumidor en relación con una solicitud de arrendamiento. Acima considerará múltiples factores al revisar su solicitud y regularmente aprueba a clientes con un historial crediticio menos que perfecto. El Precio en Efectivo Acima incluye un margen sobre el precio de factura. Adquirir la propiedad mediante arrendamiento cuesta más que el precio en efectivo del minorista. No disponible en MN, NJ, WI ni WY. Solo en ubicaciones participantes de comercios. Consulte el contrato de arrendamiento para más detalles. No todos los solicitantes son aprobados.


†“Obtén aprobación para arrendar hasta $4,000 en mercancía” se refiere al monto máximo que Acima Leasing gastará para adquirir bienes de un minorista para arrendárselos a usted. El monto máximo puede requerir una solicitud en tienda; la aprobación y el monto están sujetos a revisión y verificación de su solicitud. No todos los solicitantes son aprobados.


‡Acima Classic Credit™ Mastercard® y Acima Private Credit™ son productos de línea de crédito rotativa de marca privada emitidos por The Bank of Missouri y gestionados por Concora® Credit Inc. Las solicitudes están sujetas a revisión por parte del emisor (lo que puede incluir la obtención de su informe crediticio) y aprobación. The Bank of Missouri y Concora® Credit Inc. no están afiliados con Acima Digital ni sus afiliadas.


^“Comience un arrendamiento por $10” se refiere y aplica al período de alquiler desde la fecha de inicio del contrato hasta el primer pago de renovación programado. En su primera fecha de renovación, aplicarán los montos regulares de los pagos de arrendamiento, impuestos, Benefits Plus (si se selecciona) y tarifas del seguro contra pérdida y daños (si se selecciona). El monto del pago de renovación del arrendamiento, el período hasta adquirir la propiedad y el costo total varían según el artículo seleccionado. Esta promoción no aplica a una transacción o artículo específico. Consulte su contrato de arrendamiento para conocer los montos de pago y los términos de alquiler. Oferta válida solo en nuevos contratos y no se puede combinar con ninguna otra promoción. La oferta no reducirá el número de pagos, el monto total necesario para adquirir la propiedad, ni el monto de la opción de compra. Los clientes en California pagarán una tarifa de procesamiento de $10 para comenzar, y $0 del pago inicial se aplicará como alquiler.

*Acima ofrece transacciones de arrendamiento con opción a compra. “La Opción Sin Crédito”, “Todo Sin Crédito” o “Compra Sin Usar Crédito” significa que esto no es un préstamo, crédito ni financiamiento. Acima obtiene información de agencias de informes al consumidor durante una solicitud de arrendamiento. Consideramos múltiples factores y regularmente aprobamos a clientes con historial crediticio imperfecto. El Precio en Efectivo Acima puede incluir un margen sobre el precio de factura. Adquirir la propiedad mediante arrendamiento cuesta más que el precio en efectivo del minorista. Para comprar anticipadamente o cancelar, llame al (801) 297-1980 o visite customer.acima.com. No disponible en MN, NJ, WI ni WY. No todos los solicitantes son aprobados.


**El contrato estándar ofrece 12 meses para adquirir la propiedad si elige realizar cada pago de renovación del arrendamiento, lo cual puede costar más del doble del precio en efectivo. No está inscrito automáticamente en ninguna opción de compra anticipada y se requerirán pagos adicionales para comprar anticipadamente. Para comprar anticipadamente o cancelar, llame al (801) 297-1980 o visite customer.acima.com. Consulte su contrato de arrendamiento para conocer los términos y condiciones específicos.