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Top Content Marketing Trends to Take Your Business to the Next Level

14/07/2022

Just like fashion, content marketing trends can change with the season. These trends can be driven by new technologies, global events, new and emerging platforms, shifts in consumer behavior and demand for certain content types. As a business owner, it’s your job to continually monitor the changing landscape of your industry and your customers in order to meet people at their point of need. This is vital if you want to stand out from what can sometimes feel like an endless sea of competitors.

Don’t worry! If you’ve been struggling to keep up with the current trends, this article is for you. We’ve been keeping an eye on the latest key content marketing trends to help you make better strategic decisions for your business. Let’s dive in!

1. Storytelling

Of course, storytelling has always been key to capturing attention and giving meaning to a brand. But in today’s marketplace, more than ever, your stories must connect with customers on a personal level, in a way that compels them to take action (there’s the reason it’s called a “Call to Action”). Instead of telling customers what you think they want to hear, take the time to carefully understand your customer’s pain points, their needs and desires. Then you can craft compelling stories that will help them, rather than just becoming more noise within an ever-more-saturated digital world.

2. Video

Consumers want more video content than any other type of media right now. Think about it: TikTok and Instagram Reels have absolutely blown up in recent years. Video stops users from scrolling, especially on social media channels and on websites. Furthermore, video is incredibly versatile and shareable. To take advantage of this trend, prioritize a video marketing strategy that allows you to connect with customers in fun, meaningful, on-brand ways. It’s a warm and welcoming method of humanizing your brand, and video can also provide purposeful storytelling as discussed above.

3. Audit Your Content

A steady volume of content alone won’t help attract customers, bring in repeat customers or drive sales. Instead, it’s the quality of the content that matters. Therefore, it’s important that you make content audits a priority. That means taking the time to understand what content is performing best for your brand.

Gathering this information can further your goals in a few ways. First, it can help you hone in on what customers care about and what they want to see more of. Secondly, it can serve as a guide for what content types to avoid. Thirdly, it gives you the chance to try new things. And lastly, frequent audits help to create business efficiencies (whether from a time, resource or monetary standpoint). In short, knowing what your customers want to see means you can streamline efforts to deliver relevant content that will appeal to your target audience.

4. Prioritize SEO Tactics

More people than ever are on digital platforms ; whether it’s social media, apps, websites or online forums — you name it, there’s someone on it. That’s why SEO (or search engine optimization) tactics are key to winning the attention of customers, both current and prospective.

A strong SEO presence will help you raise your rank within search engine results, thus giving your brand more visibility and ultimately more brand trust. To show up on the results page, it’s important to prioritize efforts like mobile optimizations, backlinking, link building and keyword inclusion throughout your content.

5. Virtual and Hybrid Events

As a result of the pandemic, methods of connecting with customers that were once considered “outdated,” like webinars and virtual events, have made a huge comeback. Even as COVID-19 restrictions have lessened, today’s digital consumers welcome a hybrid approach to receiving and connecting with a brand’s content. Better yet, the balance of virtual and in-person touch points extends into your e-commerce presence as well. If your business is a brick-and-mortar location only, consider taking yours online. Today’s customers will actively seek out a brand’s digital presence, if only to determine whether they’re interested in shopping in store. Consider how an omnichannel, digital and in-person presence will help you resonate with a larger customer base.

The Takeaway

As a business owner, it’s important to constantly monitor and optimize the health of your business. These content marketing trends can help you do just that. And, while you’re thinking about ways to optimize your business, consider how offering a lease-to-own solution* like Acima Leasing can help you appeal to a larger base of customers — specifically those who don’t wish to shop for things with cash upfront or those who wish to shop without using credit*.

For those who are looking for an alternative to using credit*, Acima opens the door to shopping power. Explore Acima Leasing’s lease-to-own solutions* and see how becoming an Acima retailer could improve your business.

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El servicio anunciado es un contrato de arrendamiento o arrendamiento con opción a compra proporcionado por Acima. No es un préstamo, crédito ni financiamiento. Aunque no se requiere historial crediticio, Acima obtiene información de agencias de informes al consumidor en relación con una solicitud de arrendamiento. Acima considerará múltiples factores al revisar su solicitud y regularmente aprueba a clientes con un historial crediticio menos que perfecto. El Precio en Efectivo Acima incluye un margen sobre el precio de factura. Adquirir la propiedad mediante arrendamiento cuesta más que el precio en efectivo del minorista. No disponible en MN, NJ, WI ni WY. Solo en ubicaciones participantes de comercios. Consulte el contrato de arrendamiento para más detalles. No todos los solicitantes son aprobados.


†“Obtén aprobación para arrendar hasta $4,000 en mercancía” se refiere al monto máximo que Acima Leasing gastará para adquirir bienes de un minorista para arrendárselos a usted. El monto máximo puede requerir una solicitud en tienda; la aprobación y el monto están sujetos a revisión y verificación de su solicitud. No todos los solicitantes son aprobados.


‡Acima Classic Credit™ Mastercard® y Acima Private Credit™ son productos de línea de crédito rotativa de marca privada emitidos por The Bank of Missouri y gestionados por Concora® Credit Inc. Las solicitudes están sujetas a revisión por parte del emisor (lo que puede incluir la obtención de su informe crediticio) y aprobación. The Bank of Missouri y Concora® Credit Inc. no están afiliados con Acima Digital ni sus afiliadas.


^“Comience un arrendamiento por $10” se refiere y aplica al período de alquiler desde la fecha de inicio del contrato hasta el primer pago de renovación programado. En su primera fecha de renovación, aplicarán los montos regulares de los pagos de arrendamiento, impuestos, Benefits Plus (si se selecciona) y tarifas del seguro contra pérdida y daños (si se selecciona). El monto del pago de renovación del arrendamiento, el período hasta adquirir la propiedad y el costo total varían según el artículo seleccionado. Esta promoción no aplica a una transacción o artículo específico. Consulte su contrato de arrendamiento para conocer los montos de pago y los términos de alquiler. Oferta válida solo en nuevos contratos y no se puede combinar con ninguna otra promoción. La oferta no reducirá el número de pagos, el monto total necesario para adquirir la propiedad, ni el monto de la opción de compra. Los clientes en California pagarán una tarifa de procesamiento de $10 para comenzar, y $0 del pago inicial se aplicará como alquiler.

*Acima ofrece transacciones de arrendamiento con opción a compra. “La Opción Sin Crédito”, “Todo Sin Crédito” o “Compra Sin Usar Crédito” significa que esto no es un préstamo, crédito ni financiamiento. Acima obtiene información de agencias de informes al consumidor durante una solicitud de arrendamiento. Consideramos múltiples factores y regularmente aprobamos a clientes con historial crediticio imperfecto. El Precio en Efectivo Acima puede incluir un margen sobre el precio de factura. Adquirir la propiedad mediante arrendamiento cuesta más que el precio en efectivo del minorista. Para comprar anticipadamente o cancelar, llame al (801) 297-1980 o visite customer.acima.com. No disponible en MN, NJ, WI ni WY. No todos los solicitantes son aprobados.


**El contrato estándar ofrece 12 meses para adquirir la propiedad si elige realizar cada pago de renovación del arrendamiento, lo cual puede costar más del doble del precio en efectivo. No está inscrito automáticamente en ninguna opción de compra anticipada y se requerirán pagos adicionales para comprar anticipadamente. Para comprar anticipadamente o cancelar, llame al (801) 297-1980 o visite customer.acima.com. Consulte su contrato de arrendamiento para conocer los términos y condiciones específicos.