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Privacy Policy

Our Privacy Policy ("Policy") describes how Acima and its employees, affiliates, subsidiaries, and internal departments and divisions collects, uses, shares and protects your Information.

Acima Digital, LLC (hereafter “Acima”) takes the privacy of customers and visitors to our Website very seriously. We understand that you may have questions about how we collect, use, and share your information. This Policy describes the type of information we collect, how we use and share that information, how we protect that information, your choices regarding that information, and how you can contact us with any questions.

1. We collect two main categories of information from or about you: Personally Identifiable Information (“PII”) and Non-Personally Identifiable Information (collectively, your “Information”).

1.1 PII, specifically Nonpublic Personally Identifiable Financial Information, is information that directly identifies an individual, such as name, residential street address or postal address, email address, social security number, date of birth, driver's license number, government issued identification number, phone number, credit card number, bank account or other financial institution account number, and user name and password when you use our website portal to make payments. PII may be public or private information.

1.2 Public or Non-Personally Identifiable Information is information about an individual or about categories or groups of individuals that does not identify you individually, such as your IP address, randomly assigned values in "cookies," mobile device identifiers, geo-location, and other technical information. We may also collect other information that may not identify you individually, such as your gender, vehicle information, occupation and other employment information, source of income, personal references, and residence-related information such as lease and ownership information, and other information.

1.3 For purposes of this Policy statement, Acima treats both PII and Non-Personally Identifiable Information, public or nonpublic, as your Information.

1.4 We collect your Information (or generally from our consumers and customers) in primarily these ways: i) directly from you, as submitted on your application through this Website or otherwise; ii) directly from a merchant store where we do business; iii) from our Website and application logs, cookies, web beacons, and similar technologies; and iv), only with your consent, from third-parties, such as your bank.

1.5 We use Your Information primarily to underwrite (or verify) the accuracy of your lease application, in order to offer you our rent-to-own (“RTO”) products and services. We also use your Information to monitor, improve and ensure quality of service, to contact you, to provide you with offers or information about products and services or the products and services of our affiliates or other third-parties (including a club benefits program in which you have enrolled), and to provide you with a personalized website experience.

1.6 As part of our information collection process, we may detect additional bank accounts under your ownership. We will consider these additional accounts to be part of the application process. By applying, you authorize us to search for and evaluate bank accounts under your ownership for this purpose.

1.7 We do not share with others any of your Information, unless we say so in this Policy, or when we believe in good faith that the law requires it.

2. We may collect your Information from you in a variety of ways. For example, we collect information you provide when you seek to lease or buy products from a store where we do business or those companies that have offered a product to you in return for payment from Acima (such companies are referred to herein as "Merchants" or a “Merchant”), or otherwise enter into a contractual arrangement with Acima. We may also collect Information from or about you when you visit a Website or other application owned or operated by Acima or when you otherwise contact us. Also, if you are at a Merchant when you apply for a lease from Acima, a representative of the Merchant may allow you to submit the lease application to us through a kiosk, or portal, on the Merchant's premises.

2.1 When you submit a lease application with Acima, we use third-parties to provide us with additional Information about you. For example, if we know your name and postal address, we may use a third-party to provide us with your email address. In addition to what is described below, we use this information for market analysis, marketing and other business purposes, including enforcement of contractual obligations. We may also collect your Information from consumer and/or credit reporting agencies, other companies used for identity verification and fraud detection, your personal references, and from our affiliates, subsidiaries, divisions, among others.

3. When you visit our websites, we may collect information about your visit and store that information. Our servers automatically capture and save the information electronically. Examples of the information that we may collect or that third parties (including third parties involved in advertising or anti-fraud operations) may collect while you navigate our website include, but are not limited to:

  • Screen resolution;
  • A list of your browser's plug-ins;
  • Installed fonts;
  • Other technical characteristics of your browser, computer, or device;
  • Unique device identifiers as well as identifiers set by software, us, your browser, or your mobile platform;
  • The links you click within the website and the pages you visit;
  • The date and time of your visit;
  • Geolocation;
  • The web page from which you arrived to our website; and
  • Certain searches/queries that you conducted via our website.

The information we collect helps us administer the website, analyze its usage, protect the website and its content from inappropriate use, and improve the visitor's experience. The information may also be used for marketing purposes and may uniquely distinguish your browser or computer from other devices. We may also use any information you actively disclose to us through the website for marketing purposes.

4. In order to offer and provide a customized and personal service, we may use cookies to store and help track information about you. A cookie is a small data string that a web server stores on your computer or mobile device. (A web server is the computer that hosts a website and responds to requests received from your computer). Cookies can play an important role in providing a good customer experience using the web. Among other things, cookies enable a website to maintain continuity when a visitor's web browser requests a series of web pages. Without cookies, for example, a website owner may not be able to recognize that a visitor just completed the first step during an online ordering process so that the second step can be presented.

4.1 Cookies also enable advertising. Navigating our website will result in the placement of various advertising-related cookies by third-parties on your computer or device. These cookies allow web servers involved in advertising operations to recognize your browser as you navigate to other websites, and are necessary for the online delivery or placement of certain ads. Some third-parties involved in ad operations may maintain their own proprietary consumer databases that allow them to personally identify or track website visitors.

4.2 Cookies generally hold various types of information, including randomly assigned unique identifiers, which allow websites, including websites covered by this Policy, to customize your experiences on the websites and gather information about your navigation of the websites. We may use different kinds of cookies, including HTTP cookies (also known as browser cookies) and Local Shared Objects such as Flash cookies that are built for use with the Adobe® Flash® Player. We may also use similar technologies, such as HTML5 local storage.

4.3 Information gathered from cookies helps us understand how our websites are performing and provides website usage information to support customizing and improving our websites and their messaging and advertisements. We also use cookies to help verify the identity of a website visitor or to recognize you as a return or registered visitor and remember your settings and preferences. Cookies allow us to save preferences for you so you won't have to reenter them each time you visit.

4.4 The use of cookies is relatively standard. Most browsers are initially set up to accept browser cookies. You can manage browser cookies by using features and functions available on most Internet browsers. For example, most browsers will allow you to choose what cookies can be placed on your computer and to delete or disable cookies. Flash Cookies, which by their nature are associated with Flash Player, may be removed by managing your settings with Adobe by visiting

4.5 You should understand that some features of many websites may not function properly if you block or don't accept cookies.

5. We may use web beacons, pixel tags, .gif files, and the like, that allow for the collection of information about your interactions on our websites. These technologies may be used, for example, to place advertisements, to understand website traffic patterns and the number of visitors to our website, and to measure the effectiveness of advertisements or our website. Web beacons, and the like, also enable third-parties involved in advertising operations to recognize your browser as you navigate to other websites, and are necessary for the online delivery or placement of certain types of ads.

For example, we may use third-party analytics such as Google Analytics, and others listed below, which provide services that analyze information regarding visits to our website.

  • To learn more about Google’s privacy practices, click here. To access and use the Google Analytics Opt-out Browser Add-on, click here.
  • To learn more about Crazy Egg’s privacy practices, click here. To opt-out of anonymous tracking and related analysis by Crazy Egg, click here.
  • To opt-out of having your browser navigation and click history tracked through our website, click here.

We also use third-party ad technologies such as Google Ads feature, and others, that show you ads on sites on the internet and use cookies, device identifiers and pixels to serve ads based on prior visits to our website.

Google Ad features used from information collected on this website include:

  • Doubleclick Campaign Manager integration with analytics
  • Remarketing with analytics in Google Ads and DV360. To opt-out of Google’s use of ad personalization, click here.
  • Demographic, interests and segments reporting for Google Ads and DV360

Digital service providers Bing, Casual IQ, DV360, EMX, Exponential, Facebook, Google/YouTube, Pandora, Verizon Media, Xandr may pass some or all info pertaining to these data types that is stored in Google Analytics

To learn more about Facebook’s privacy practices, click here. To opt-out of Facebook Ads based on website data received by Facebook Pixel, click here.

6. Our website also includes social network or other third-party plug-ins and widgets that may provide information to their associated social networks or third-parties about Acima websites you visit, even if you do not click on or otherwise interact with the plug-in or widget and regardless of whether you have an account or other relationship with these social networks and third-parties. Information is transmitted from your browser and may include an identifier assigned by the social network or third-party, information about your browser type, operating system, device type, IP address and the URL of the web page where the plug-in or widget appears. If you use social network tools or visit social networking websites, you should read their privacy policies to learn what information they collect, use, and share.

7. Acima websites may contain content, services, advertising and other materials that link to websites operated by third-parties. We have no control over those other websites, and this Policy does not apply to them. We encourage you to refer to the privacy policies of those websites.

8. We may share your Information with our affiliates, subsidiaries and internally throughout various employees, departments and divisions within Acima.

9. We may also share your Information with our service providers and other third-parties as described below.

10. We may also share your Information to meet our obligations to technology and content providers, or as required by law.

11. We use your Information that we collect from you for many purposes. For example, we use your Information to:

  • process, review, determine eligibility, and approve or deny applications for leasing products;
  • contact you about your lease application;
  • process, manage, complete and account for transactions, including verifying your identity and location, fulfilling product and service arrangements, and collecting amounts payable associated with such arrangements;
  • provide products and services you request;
  • enforce contractual obligations;
  • help prevent fraud, unauthorized or criminal activity, claims and other liabilities;
  • operate, evaluate and improve our business, including developing new products and services, managing our communications, performing research and administering our website and other programs, and for auditing purposes;
  • market to you our products and services and the products and services of our franchisees and other third-parties;
  • communicate with you about our products and services, including to respond to your comments and inquiries, to use "click- to-chat" or equivalent functionality for customer service purposes, and to identify your preferences so we can notify you of new or additional products, services, promotions or events that may be of interest to you;
  • communicate with you about and administer your participation in promotions we offer or are involved in, such as sweepstakes, contests, special events and other programs;
  • enable you to participate in surveys and other research efforts;
  • perform data analysis, including market and consumer research, financial analysis, and to measure the effectiveness of our advertising efforts online and otherwise; and
  • comply with applicable legal and regulatory requirements, industry standards or guidelines, and Acima’s policies.

12. In addition to other sharing described in paragraph 11 above, we may disclose your Information: (i) in order to comply with laws or legal process, including subpoenas or agency orders and investigations which we determine are required under appropriate circumstances; (ii) as we reasonably determine necessary or appropriate to protect property, our rights or the rights of others; and (iii) to enforce our contracts, policies and customer agreements.

13. We may also de-identify Information (by removing certain data elements such as name, phone number, date of birth) that we receive from you or from third-parties so that it cannot be used to identify a specific individual.

14. We may transfer Information covered by this Policy, including PII, in connection with a merger or sale or acquisition (including transfers made as part of insolvency or bankruptcy proceedings) of all or part of Acima’s business or as part of a corporate reorganization, stock sale or other change in control.

15. We also may share your Information with affiliates, subsidiaries, divisions, Merchants, and service providers who provide services to us or on our behalf and agree to only use such information for the purpose for which it was provided and in accordance with this Policy. We may also provide your Information to consumer and/or credit reporting agencies, companies used for identity verification and fraud detection and to third-parties collecting amounts owed to us, including third-parties to whom we assign your account for collection purposes.

16. If you submit an application through our Website, your Information may be shared with third-parties. These third-parties may be unaffiliated with Acima so you should be sure to review any third-party privacy policies.

17. We may also share your Information with select third-party vendors, business partners and other companies so that they can send you promotional materials about goods and services (including special offers and promotions) offered by them. After the information is provided to such third-parties, the subsequent use or disclosure of such information is subject to those third-parties' privacy policies and practices.

18. We may also use services hosted by third-parties to assist in providing our services and to help us understand our customers' use of our products. A third-party service may collect information sent by your browser as part of a web page request, including, for example, your IP address, the third-party's cookies, or any of the other categories of information itemized under Online Activities, above.

19. Acima may use "interest-based" ads also known as "online behavioral advertising" or "OBA." Online behavioral advertising is advertising that is directed to you based, at least in part, on your Internet browsing behavior across the web. Although we do not share your Information with the third-parties that conduct advertising operations on our behalf, these third-parties and their affiliates do collect certain information as a result of their "tags" being on our website. The information they collect includes the name (URL) of the web pages you view while on our site, your IP address, time of visit, information about your browser software, information about your device, and randomly-assigned identifiers stored in cookies, which they use to target and serve advertising. Acima uses third-parties that may participate in the Digital Advertising Alliance (DAA), which prescribes certain norms of conduct and provides an opt-out for behaviorally targeted ads.

20. As an alternative to the DAA opt-out, you can also elect to block advertising cookies from first-parties (such as Acima) and from third-parties involved in advertising by using the cookie blocking options built into your browser software. For example, in Internet Explorer 9, you can block both first and third-party advertising cookies by changing the settings in Tools/Internet Options/Privacy/Settings-Advanced/Override Automatic Cookie Handling. As another example, if you are using Firefox 25, you can "uncheck" Accept All Cookies under Firefox Preferences/Privacy-Use Custom Settings For History/Accept Cookies from Sites.

21. Please note, however, that if you do decide to block certain cookies, some parts of our website may not function correctly.

22. You may elect to opt-out of receipt of email and text communications from us by following the instructions provided in such communications or by contacting us as provided below. Even after opting out, you may still receive service-oriented or non-promotional communications from us and promotional communications from other third-parties as a result of their own interactions or transactions with you. Please allow time for us to process your request or contact us should you have any concerns about your opt-out request.

23. We maintain administrative, technical and physical safeguards intended to protect against the loss, misuse, unauthorized access, or disclosure of your Information, in particular your PII. Although we take such precautions seriously, it is impossible for us or others to guarantee the safety and security of your Information.

24. This Privacy Policy may be updated periodically to reflect relevant changes in our information practices. We will post a notice on our website to inform you of significant changes to this Policy. We will also provide additional information regarding changes to this Policy as may be required by law.

25. You may request that we correct, update or amend your Information we hold about you. To update us regarding changes in your Information, please contact us as described below.

26. If you wish to contact us regarding your Information, you may do so by contacting us by any of the following means:

  • email us at;
  • call us at (801) 297-1982 between 9 a.m. and 5 p.m. Mountain Time, Monday through Friday; or
  • write to us at Acima Digital, LLC, P.O. Box 1667 Draper, UT 84020.

27. If you are a California resident, you may ask us to refrain from sharing your Information with third parties for their own direct marketing purposes. Please indicate your preference by contacting us as described above. Please also note it may take us thirty (30) days to fully process your request.

28. Our website is intended for a general audience. We do not knowingly collect personal information about children or enter into rental or lease-purchase transactions with children. In accordance with the Children's Online Privacy Protection Act, Acima does not permit registration by, and will not knowingly collect or use personal information from, anyone under 13 years of age. If Acima is notified that it has inadvertently collected personal information from anyone under 13 years old, it will destroy such information.

Acima Digital, LLC, is a subsidiary of Rent-A-Center, Inc. For more information on Rent-A-Center, please go to

California Consumer Privacy Rights

If you are a California resident the California Consumer Privacy Act (“CCPA”) provides important rights regarding the collection, and use of your personal information (“PI”). This California Privacy Policy (“California Policy”) supplements the above Acima Privacy Policy and explains your rights with regard to your personal information, and Acima’s obligations under the CCPA.

I. Right to Know About Personal Information Collected, Disclosed, or Sold

You have a right to know the personal information Acima collects, uses, discloses and sells about you. To submit a verifiable request (“Request”) for disclosure of any or all of this information please submit a Request to us by either:

As part of your Request you will be required to provide the following information:

  • full name
  • lease number (from an application approval or denial email)
  • your social security number
  • date of birth
  • application phone number and current phone number
  • current email address at which you can be contacted
  • current physical address

This information will be used only to verify your identity, process your request, and for security or fraud-prevention purposes. The verification process will also include answering questions provided by a third-party identity verification service. You may only submit a Request to access your personal information twice in a 12-month period.

Preferred Lease and Acceptance Now customers may submit a verifiable request by either:

Collection and Disclosure or Sale of Personal Information

This section details Acima’s personal information collection, use, and sharing practices, including: (1) the categories of personal information Acima collected, disclosed, and sold in the 12 months preceding the last revision date of this Policy; (2) the categories of sources from which this information was collected; (3) the business or commercial purpose(s) for which the information was collected; (4) the categories of third parties with whom Acima shares personal information; and (5) whether or not Acima disclosed or sold personal information to a third-party.

We may collect or disclose the personal information in each category identified in the chart below for one or more of the following business or commercial purposes:

  • To fulfill or meet the reason for which the information is provided. For example, if you provide us with personal information as part of a lease application, we will use that information to evaluate the application and determine whether to approve or decline.
  • To provide you with information, products or services that you request from us.
  • To provide you with email alerts and other notices concerning our products or services that may be of interest to you.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
  • To improve our website and present its contents to you.
  • For testing, research, analysis and product development.
  • As necessary or appropriate to protect the rights, property or safety of us, our clients or others.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to you when collecting your personal information or as otherwise set forth in the CCPA.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.

II. Right to Request Deletion of Personal Information

Subject to certain exceptions, you have the right to request the deletion of your personal information collected or maintained by Acima. To submit a deletion request please submit a Request to us by either:

As part of your Request you will be required to provide the following information:

  • full name
  • lease number (from an application approval or denial email)
  • your social security number
  • date of birth
  • application phone number and current phone number
  • current email address at which you can be contacted
  • current physical address

This information will be used only to verify your identity, process your request, and for security or fraud-prevention purposes. The verification process will also include answering questions provided by a third-party identity verification service.

Preferred Lease and Acceptance Now customers may submit a verifiable request by either:

Your personal information will not be deleted if it is necessary for us to maintain your information to:

  • Complete the transaction for which the personal information was collected, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and Acima.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity.
  • Debug to identify and repair errors that impair existing intended functionality.
  • Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law.
  • Comply with the California Electronic Communications Privacy Act.
  • Comply with a legal obligation.
  • Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

III. Right to Opt-Out of the Sale of Personal Information

You have the right to opt-out of the sale of your personal information by Acima. You can exercise your right to opt-out by either:

Effective January 1, 2020, Preferred Lease and Acceptance Now do not “sell” your personal information as that term is defined under the CCPA.

IV. Right to Non-Discrimination for Exercising CCPA Rights

Acima will not discriminate against you for exercising any of your rights under the CCPA. Unless permitted by the CCPA we will not, as a result of your exercising your CCPA rights:

  • Deny you goods or services
  • Charge you different prices or rates for goods or services
  • Provide you a different level of quality of goods or services
  • Suggest that you may receive a difference price, rate, or quality of goods or services

We may offer financial incentives related to the collection, sale, or deletion of your personal information. We may also offer a different price, rate, level, or quality of goods or services if that price or difference is directly related to the value provided to you by your personal information.

Authorized Agent:

You may use an authorized agent to submit a Request on your behalf if you provide the agent written permission to do so. We will deny a request if a purported authorized agent is unable to provide proof that he or she has been authorized to act on your behalf. An authorized agent may begin the Request process by either:

Preferred Lease and Acceptance Now customers may submit a verifiable request by either:

Contact for More Information:

For information regarding your California privacy rights or this Policy please email our privacy team at

Last updated (California Privacy Policy) date: June 1, 2021

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