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Privacy Policy

Last Updated: January 1, 2023

Your privacy is important to us at Acima Digital, LLC. (“Acima Leasing,” “Company,” “we,” “us,” or “our”), and we are committed to safeguarding, preserving, and respecting your privacy rights. This online privacy statement (the “Statement” or “Policy”) describes how we collect, use, disclose, and secure the personal information we gather about you through our website, https://www.acima.com/ (the “Site”), our online services, and when you interact with us as a customer or otherwise (collectively, the “Services”).

For purposes of this Statement, personal information means data that classifies as personal information, personal data, personally identifiable information, or similar terms under applicable data privacy and security laws and regulations. It does not include data excluded or exempted from those laws and regulations. Nothing in this Statement will constitute an admission or evidence that any particular data privacy or information security law or regulation applies to the Company generally or in any specific context.

This Policy expressly incorporates any privacy notices we may issue to supplement this Policy, for example if required by law. Depending on your residency, a supplemental privacy notice may apply to you. For example, if you are a California resident, please view our California Privacy Policy. supplemental notices expressly provide otherwise, in the event of any conflict between this Policy and additional privacy notices this Policy governs.

1. You Consent to This Statement

You should read this Statement carefully, so that you understand our privacy practices. We recommend printing and retaining a copy for your future reference. By accessing, browsing, downloading, or otherwise using the Services, you confirm that you have read, understood, and agreed with this Statement. If you do not agree to this Statement, you may not use the Services. This Statement applies regardless of how the Services are accessed and will cover any technologies or devices by which we make the Services available to you, including mobile devices.

We may provide you with additional privacy notices or terms where we believe it is appropriate to do so. It is important that you read this Statement together with any other privacy notice or terms we may provide on specific occasions, so that you are fully aware of how and why we are using your data. This Statement supplements these other notices and is not intended to override them.

If you have any questions or concerns about our personal information policies or practices, you can contact us in the methods described in the “Contact Us” section below.

2. What Types of Information Do We Collect?

We collect information you voluntarily provide to us directly, information that we collect automatically when you interact with the Services, and information collected from third parties. The categories of personal information that we collect and the purposes for which we collect that information are described below.

Categories of Personal Information We Collect

The following list describes the categories of personal information we may collect.

  • Account Information   includes name, zip code, country, email address, username, and password. We collect this information when you provide it directly to us.
  • Analytics Information   We may collect certain analytics information automatically as you navigate our Services. This may include cookies, tracking pixels, tags or similar tools, such as session replay technologies that may log how you interact with our Services. For more information, please view the “How Do We Use “Cookies” and Other Tracking Technologies?” section below.
  • Contact Information   includes name, mailing address, email address, and phone number. We may also request and collect similar contact information regarding individuals you list as references. We collect this information when you provide it to us directly, such as when you make a purchase or fill out a form.
  • Commercial History   includes information regarding the purchases you have made through our Services such as your lease or rental agreement number, item leased, payment information, and last transaction date. We collect this information when you provide it directly to us.
  • Demographic Information   includes name, email address, place of employment, type of employment, industry, household income, race, age, and gender. We collect this information when you provide it directly to us, such as when you complete an application or take part in voluntary market research surveys.
  • Device Information   includes hardware model, screen size, language and other settings, memory capacity, plug-ins, internet service provider, internet domain, TCP configuration parameters, operating system, application version number, browser, names, versions and package IDs of software on your device, and IP addresses. We collect this information automatically as you navigate our Services.
  • Email Interaction   Information includes IP address, location information, unique device identifier or characteristics, internet service provider, mobile carrier, browser, operating system, and cookies. We collect this information when you interact with our marketing emails such as by clicking on links in those emails. If you email us, we will collect your email address and any information contained in the email.
  • Financial Information   includes information that you provide regarding your lease or rental agreement and product interests, such as your Social Security number and information regarding your income, employment, and references.
  • Geolocation Information   includes information about your actual location, which may be determined from GPS and other sensors that may reveal information on or nearby devices, Wi-Fi access points, and cell towers. We collect this information automatically as you navigate our Services.
  • Interests and Preferences   includes products that you may be interested in and information regarding alerts you may like to receive. We collect this information when you provide it directly to us and by analyzing your interactions with our Services.
  • Payment Information   may include name, address, phone number, debit or credit card information, or information regarding any relevant rental or lease agreement. We collect this information when you provide it directly to us.
  • Acima Digital   Assistant Information includes information that you provide to us when you initiate or otherwise send a communication through the Acima Digital Assistant, our automated chat function. Please note that by using the Acima Digital Assistant, you are engaging with an automated program and not a real person, and we will record the conversation. Please also note that information relating to your communications may be shared with our service provider.
  • Responses to Surveys   and Questionnaires includes any information you provide to us when you voluntarily complete market research surveys such as email address, place of employment, type of employment, industry, interests, household income, race, age, and gender. We collect this information when you provide it directly to us.
  • Social Media Information   includes information that you post or share on a blog or other form of social media platform. We collect this information when you provide it directly to us. Please note that your comments may be visible to the public, so you should never share personal information that you would like to keep private.
  • Text Communications Program Information   includes information obtained as part of our Text Communications program. For more information on this program, see our relevant Terms of Service. The Company does not share this category of information with third parties or affiliates for their marketing, sales, or advertising purposes.

Purposes for Collection of Personal Information

The following chart identifies the purposes for which we may collect your personal information, as well as information regarding our use and disclosure of that personal information. Please note that we may not collect each category of information about each user of our Services.

PurposeCategories of Personal InformationTargeted Ad / SalesData Shared with Third PartiesCategories of Third Parties
Account Creation and Management Account Information Demographic Information Contact Information Interests and Preferences Geolocation Information Text Communication Program InformationNo/YesAccount Information Contact InformationThird Party Business or Financial Services Partners
Newsletters and Related Communications Analytics Information Contact Information Interests and Preferences Device Information Yes / No Email Lists Device Information Analytics Information Analytics Providers Third Party Advertisers
Rental/Purchase of Goods or ServicesContact Information Payment Information Commercial History Financial Information Yes / Yes Email Lists Commercial History Analytics Providers Third Party Advertisers Third Party Business Partners or Financial Services Partners
Marketing and Advertising Analytics Information Contact Information Demographic Information Device Information Geolocation Information Interests and Preferences Social Media Information Email/Text/Direct Mail Communication Program Information Yes / Yes Email Lists Persistent Identifiers Device Information Analytics Information Analytics Providers Third Party Advertisers Third Party Business Partners or Financial Services Partners
Analytics and Research Analytics Information Contact Information Interests and Preferences Social Media Information Responses to Surveys and Questionnaires Device Information RAC Digital Assistant Information Yes / Yes Contact Information Interests and Preferences Social Media Information Analytics Information Device Information Analytics Providers Third Party Advertisers or Financial Services Partners
Customer Service Analytics Information Contact Information Contents of Communications and Requests Device Information RAC Digital Assistant Information No / No N/AN/A
Website Security and Maintenance Analytics Information Device Information Geolocation Information No / NoN/AN/A

Other Ways We May Collect, Use, or Share the Information

We may also reserve the right to collect, use, or share personal information for the following purposes:

  • Based on your consent or direction.   Throughout the course of using our Services, you may be provided with additional opportunities to consent to the disclosure of your personal information with various third parties, including independent host retailers from which the Company may purchase property to lease to you subject to a lease or rental purchase transaction. In these circumstances, the Company will provide you with clear and specific notice of the opportunity in order to obtain your consent.
  • Independent Host Retailers.   We reserve the right to collect your personal information from, and share your personal information with, independent host retailers (“Retailer”) where we offer lease or rental-purchase transactions. We may receive and share this information for everyday business purposes, such as to process transactions requested by you, maintain your lease agreement, and prevent fraud.
  • For legal purposes.   We reserve the right to cooperate with local, provincial, state, federal and international officials in any investigation requiring either personal information or reports about lawful or unlawful user activity on this site. We also reserve the right to share your personal information to establish, exercise, or defend our legal and property rights, including providing information to others for the purposes of fraud prevention. We may also share your personal information (i) if we are ordered by a legal process or government to do so, or (ii) with any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.
  • Business transactions or mergers.   We reserve the right to share your personal information to third parties as part of any potential business or asset sale, merger, acquisition, investment, round of funding, or similar type of transaction. Additionally, if we are entering into a corporate transaction with a third party, we may receive personal information in connection with the diligence. If we close a transaction, the third party may transfer personal information, which we would use as described in this Policy.
  • Bankruptcy or insolvency.   In the event of bankruptcy, insolvency, or dissolution proceedings, we may share your personal information with third parties as part of the sale or reorganization process.
  • Service Providers.   With service providers who perform services on our behalf. Any such service providers will be under an obligation to us to maintain the confidentiality of your personal information.
  • Our partners, affiliates, and subsidiaries.   We may collect information from—or share information with—our partners such as market research firms, financial services partners, and our affiliates, subsidiaries, joint ventures, or other companies under common control. We may combine that information with other information we collect about you. Furthermore, all information gathered about you by the Company may be shared with any of the Company's current or future subsidiaries or affiliates.

We will not disclose your information except as provided for in this Policy.

3. How Do We Use “Cookies” and Other Tracking Technologies?

We may send one or more cookies to your computer or other device.  We may also use other similar technologies such as tracking pixels, tags, or similar tools when you visit our Services.  These technologies can collect data regarding your operating system, browser type, device type, screen resolution, IP address, and other technical information, as well as navigation events and session information as you interact with our Services.  This information allows us to understand how you use the Services.

What Are Cookies?

Cookies are small files created by websites, including our Services, that reside on your computer’s hard drive and that store information about your use of a particular website.  When you access our Services, we use cookies and other tracking technologies to:

  • Estimate our audience size and usage patterns;
  • Store information about your preferences, allowing us to customize our Services according to your individual needs;
  • Contact you to provide you with information or services that you request from us;
  • Advertise new content, events, and services that relate to your interests;
  • Provide you with more personalized content that is most relevant to your interest areas; and
  • Recognize when you return to our Services.

We set some cookies ourselves and others are set by third parties.  You can manage your Cookies preference as described in the “Managing Your Cookies” section below.

What Types of Cookies Do We Use and Why?

The following chart lists the different types of cookies that we and our service providers use on the Services, examples of who serves those cookies and links to the privacy notices and opt-out information of those cookie servers.

Types of CookiesPurposeWho Serves (for example)
Essential These cookies are required for the operation of the Services and enable you to move around the Services and use its features.  Disabling these cookies can negatively impact the performance of Services.
FunctionalityThese cookies are used to recognize you when you return to the Services.  This enables us to personalize content for you and remember your preferences. These cookies also enable your interactions with the Services such as emailing us, enabling our chat services, and remembering your consent preferences.
Analytics, Performance, and ResearchThese cookies, beacons, and pixels allow us to analyze activities on the Services.  They can be used to improve the functioning of the Services.  For example, these cookies recognize and count the number of visitors and see how they move around the Services.  Analytics cookies also help us measure the performance of our advertising campaigns to help us improve them and to optimize the content on the Services for those who engage with our advertising. cookies are used to recognize you when you return to the Services.  This enables us to personalize content for you and remember your preferences. These cookies also enable your interactions with the Services such as emailing us, enabling our chat services, and remembering your consent preferences.
Social Networking These cookies are used to enable you to share pages and content that you find interesting on our Services through third-party social networking and other websites.  These cookies may also be used for advertising purposes.
AdvertisingThese cookies are used to enable you to share pages and content that you find interesting on our Services through third-party social networking and other websites.  These cookies may also be used for advertising purposes.

We do not disclose information to any third party that identifies a specific person as having viewed specific video materials.

How Long Do Cookies Stay on My Device?

Some cookies operate from the time you visit the Services until the end of that particular browsing session.  These cookies, which are called “session cookies,” expire and are automatically deleted when you close your Internet browser. Some cookies will stay on your device between browsing sessions and will not expire or automatically delete when you close your Internet browser.  These cookies are called “persistent cookies” and the length of time they will remain on your device will vary from cookie to cookie. Persistent cookies are used for a number of purposes, such as storing your preferences so that they are available for your next visit and to keep a more accurate account of how often you visit the Services, how your use of the Services may change over time, and the effectiveness of advertising efforts.

Managing Your Cookies

It may be possible to block cookies by changing your Internet browser settings to refuse all or some cookies. If you choose to block all cookies (including Essential cookies), you may not be able to access all or parts of the Services. You can find out more about cookies and how to manage them by visiting https://www.aboutcookies.org/.

Does the Site Respond to “Do Not Track” Signals?

There is currently no industry agreed-upon response to a Do Not Track signal.  At this time, our Site does not respond differently based on a user’s Do Not Track signal. To learn more about interest-based advertising or to opt-out of this type of advertising, visit the Network Advertising Initiative website and the Digital Advertising Alliance website. Options you select are browser- and device-specific.

4. Virginia Users’ Rights

Virginia residents have certain rights with respect to their data. These rights are established through the Virginia Consumer Data Protection Act (“VCDPA”). To exercise any of the following rights listed in the chart below, please visit us at https://acimaprivacy.truyo.com/consumer/index

Consumer Right ExplainationApplies to Residents of:
Right to Know/Access

You have the right to confirm whether we are processing your personal data, and the right to access that data.

Virginia
Right of Correction
You have the right to correct inaccuracies in your personal data, taking into account the nature of the personal data and the purposes of the processing of the personal data.
Virginia
Right of Deletion
You have the right to delete your personal data provided by you or obtained about you.
Virginia
Right of Portability
Up to two times per calendar year, you have the right to obtain your personal data in a portable and—to the extent technically feasible—readily usable format that allows you to transmit the data to another entity without hindrance.
Virginia
Right to Opt-out: Virginia
You have the right to opt-out of the processing of your personal data for the purposes of:
  1. Targeted advertising;
  2. The sale of personal data.
  3. Does Acima sell personal data to third parties or process personal data for targeted advertising? Yes. Acima may disclose personal information, including your Social Security Number to its business partners for the purpose of allowing them to determine your eligibility for their financial products or services. Acima may also use certain analytical tools that constitute targeted advertising. To opt-out, please email us using the information in the “Contact Us” section below or visit our Do Not Sell My Personal Information page.
Virginia

Sensitive Information

Sensitive Data as defined in the VCDPA includes precise geolocation information. For the purposes of serving you relevant advertisements based on your location, we collect geolocation information to perform geofencing. We will not collect this information from Virginia residents without first obtaining consent.

Exercising Your Rights

If you are a Virginia resident and wish to exercise one of the above rights and it applies to you, please submit a request by visiting us at https://acimaprivacy.truyo.com/consumer/index or call us using the phone number listed in the “Contact Us” section below. If necessary, we may request additional information reasonably necessary to authenticate you and your request. In certain circumstances, you may make a request on behalf of another such as if you are an authorized agent or the parent or guardian of a child on behalf of whom you wish to exercise their rights. We will respond to verified consumer requests, if applicable, within 45 days of receipt of the request and without undue delay. If we need to extend this period, we will notify you of the delay and explain the reasonably necessary justifications for our delay. We will provide responses to your requests free of charge unless certain exclusions apply, depending on the state in which you reside. We may charge a fee in:

  • Virginia, if the request is manifestly unfounded or excessive, or repetitive in nature.

Appealing a Rights Request Decision

If you are a resident of Virginia, and we deny or reject your request to exercise your applicable consumer privacy rights, you may appeal our decision. When this happens, we will send you an email informing you of our decision. The email will include a link that you can access in order to initiate the appeals process. We will inform you in writing within 45 days of any action taken or not taken in response to the appeal. We will also provide a written explanation of the reasons for our decisions regarding your request(s).

5. Nevada Users’ Rights

Under Nevada law, certain Nevada consumers may opt out of the sale of certain personally identifiable information (“Covered Information”) for monetary consideration to a person for that person to license or sell such information to additional persons. “Covered Information” includes first and last name, address, email address, phone number, Social Security number, an identifier that allows a specific person to be contacted either physically or online, or any other information concerning a person collected from the person through our Services and maintained in combination with an identifier in a form that makes the information personally identifiable. If you are a Nevada resident who has purchased or leased goods or services from us, you may (A) submit a request to opt out of any potential future sales, and/or (B) request changes to your covered information by visiting us at https://acimaprivacy.truyo.com/consumer/index

6. Advertising and Marketing Choice

We respect your rights in how your personal information is used and shared. If at any time you would like to unsubscribe from receiving future emails, you can email us at legal@acima.com or follow the instructions at the bottom of each email, and we will promptly remove you from marketing correspondence. Please note, however, that we may still need to contact you regarding other matters.

7. How Long Is Your Personal Information Kept

We will retain your personal information until the personal information is no longer necessary to accomplish the purpose for which it was provided. We may retain your personal information for longer periods for specific purposes to the extent that we are obliged to do so in accordance with applicable laws and regulations, to protect you, other people, and us from fraud, abuse, an unauthorized access, as necessary to protect our legal rights, or for certain business requirements. We will delete your personal information when it is no longer necessary for the purpose for which it was collected, or upon your request, subject to exceptions as discussed in this Statement or under applicable law, contract, or regulation.

8. Our Commitment to Data Security

The Company will use appropriate security measures to protect your information from unauthorized access, disclosure, alteration, or destruction, including sensitive information such as social security number, date of birth, and credit cardholder data, in a secure, controlled environment. The Company has made substantial investments in server, database, backup, and firewall technologies to protect the security and integrity of your information. However, we cannot and do not guarantee complete security, as it does not exist on the Internet. In the event that a security breach does occur and your information is acquired by an unauthorized person, we will take appropriate steps to contain the breach and to notify you of the unauthorized acquisition as required by law.

However, we cannot and do not guarantee complete security, as it does not exist on the Internet.

9. Third Party Links

Our Services may contain links to third-party websites.  When we provide links, we do so only as a convenience and we are not responsible for any content of any third-party website or any links contained within. It is important to note that this Statement only applies to The Company’s Services.  We are not responsible and assume no responsibility for any personal information collected, stored, or used by any third party as a result of you visiting third-party websites.  We also advise that you carefully read the privacy notice of any third-party websites you choose to visit.

10. Children’s Privacy

Protecting the privacy of the very young is especially important.  Our Services are not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13. In the event that we learn that we have collected personal information from a child under age 13 without verification or parental consent, we will immediately delete that information. If you believe that we might have any information from or about a child under 13, please contact us using the information provided in the “Contact Us” section below. If you are under the age of 18, you must ask a parent or legal guardian to order merchandise from the Company.

11. Policy Changes

This Statement may change from time to time. If we need to change this Statement at some point in the future, we will post any changes on this page. If we make a significant or material change to this Statement we will notify you via email. You should check these terms when you use the Site. Your continued use of the Site constitutes acceptance of the most current version of this Statement.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us by email at, legal@acima.com, via phone at 1-800-422-8186, or through the contact us form available on our website and by clicking here.

Acima Leasing California Privacy Policy

Last Updated: January 1, 2023

Your privacy is important to us at Acima Digital, LLC. (“Acima Leasing,” “Company,” “we,” “us,” or “our”), and we are committed to safeguarding, preserving, and respecting your privacy rights. If you are a California resident, you have certain rights with respect to the collection, use, transfer, and processing of your personal information, as defined by the California Consumer Privacy Act (“CCPA”), Cal. Civ. Code § 1798.100 et seq., as amended by the California Privacy Rights Act (“CRPA”) and implementing regulations.

This California Privacy Policy (“Policy”) describes how we collect, use, share, disclose, retain, and secure the personal information we gather about you through our website, https://www.acima.com/ (the “Site”), our online services, and when you interact with us as a customer or otherwise (collectively, the “Services”). We reserve the right to limit these rights where permitted under applicable law, including where your identity cannot be reasonably verified or to the extent your rights adversely affect the rights and freedoms of others.

What Information Do We Collect?

The below examples are illustrative examples from the CCPA and do not reflect the specific pieces of information we collect.

In the previous 12 months, we have collected the following categories of personal information:

Category1ExamplesCollectedRetention Period
A. IdentifiersA real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.Yes5 years after last activity on customer account
B. Personal InformationA name, signature, Social Security number, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, bank account number, credit card number, debit card number, or any other financial information. Some personal information included in this category may overlap with other categories Yes5 years after last activity on customer account
C. Protected Classification Characteristics Under California or Federal LawAge, sex (including gender, gender identity, gender expression), veteran or military status.Yes5 years after last activity on customer account
D. Commercial InformationRecords of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.Yes5 years after last activity on customer account
E. Biometric Information Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.NoN/A
F. Internet or Other Similar Network ActivityBrowsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. Yes5 years after last activity on customer account
G. Geolocation Data Physical location or movements.YesInformation is not maintained
H. Sensory DataAudio, electronic, visual, thermal, olfactory, or similar information. NoN/A
I. Professional or Employment-Related Information Current or past job history or performance evaluations.NoN/A
J. Non-Public Education InformationEducation records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.NoN/A
K. Inferences Drawn of the Consumer Inferences drawn from Personal Information identified above to create a profile about a consumer reflecting a consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.Yes5 years after last activity on customer account
L. Sensitive Personal Information Personal information that reveals (a) Social Security, driver’s license, state identification card, or passport number; (b) account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credential allowing access to an account; (c) precise geolocation; or (d) the contents of a consumer’s mail, email, and text messages unless the business is the intended recipient of the communication. Some Sensitive Personal Information included in this category may overlap with other categories. Yes5 years after last activity on customer account

Sources from Which Personal Information Is Collected

We collect your personal information directly from you, from your interaction with the Site, from publicly available sources, and from third parties, which collect the personal information directly from you. We may collect information from—or share information with—our partners such as market research firms and our affiliates, subsidiaries, joint ventures, or other companies under common control. We may combine that information with other information we collect about you. Furthermore, all information gathered about you by the Company may be shared with any of the Company's current or future subsidiaries or affiliates.

Business or Commercial Purposes for Which Personal Information Is Collected

Your personal information is used for the following purposes:

  • To present our Services and its contents in a suitable and effective manner for you and your device;
  • To contact you to provide you with information or services that you request from us;
  • To advertise opportunities, services, or special events that we think may be of interest to you;
  • To measure the effectiveness of our marketing campaigns;
  • To provide customer support, troubleshoot issues, manage accounts, and respond to requests, questions, or comments;
  • To carry out our obligations and enforce our rights arising from any contracts; and
  • To notify you about any additions, upgrades, or changes in our services.

Third Parties with Whom Personal Information Is Disclosed, Shared, or Sold

In the preceding 12 months, we have disclosed the following personal information about consumers for business purposes:

  • We disclose personal information in categories A (identifiers), B (personal), C (protected class), D (commercial), F (internet), G (geolocation), and K (inferences) with service providers.
  • We disclose content posted on our social media platforms (e.g., if a consumer “comments” on a story) with other consumers. Such posts may include personal information in categories A and B, but the content depends on the individual posts.
  • We disclose all of our information, including your Personal Information, with our subsidiaries and affiliates in connection with providing the Services to you.

In the preceding 12 months, we have shared for cross-contextual advertising the following the personal information about consumers:

  • We have shared personal information in categories A (identifiers), B (personal), D (commercial), F (internet), G (geolocation), and K (inferences) to third parties so that they can market products, information, campaigns, or services to you.

Our use of cookies and other tracking technologies may be considered a sale of personal information under the CCPA. Categories of personal information that we have sold under the CCPA include identifiers (e.g., IP addresses), commercial information (e.g., purchase history), and Internet or other similar network activity. Categories of third parties to whom personal information is sold under the CCPA include data analytics providers and advertising and marketing providers.

You can opt out of our tracking technologies for analytics and advertising service providers by clicking the Do Not Sell My Personal Information link or by broadcasting the GPC signal during your browsing session. Please note that your use of our websites may still be tracked by the Company and its service providers.

In the Preceding twelve (12) months, the Company has used or disclosed Sensitive Personal Information for purposes other than those specified under the CCPA Regulation 7027(m). Specifically, we may sell or otherwise disclose information regarding your transactions with us, including your Social Security number, to financial services partners so that they can determine your eligibility for their products or services, and market such products or services to you. In the preceding twelve (12) months, the Company has not knowingly collected, sold, or shared personal information of consumers under sixteen (16) years of age.

Individual Rights

a. Right to Know About Personal Information Collected, Disclosed, Shared, or Sold

You have the right to request that we disclose the personal information we collect, use, and disclose about you to third parties. There are two types of Rights to Know requests that you can make:

  1. Right to Know (Abbreviated Request): If you make a Right to Know (Abbreviated Request), you will receive the following information about you:
    1. Categories of personal information collected, sold, or shared;
    2. Categories of sources from which personal information is collected;
    3. Categories of third parties to whom the information is sold, shared or disclosed;
    4. Business or commercial purpose for collecting, sharing, or selling personal information;
    5. Categories of personal information disclosed for a business purpose and categories of persons to whom it was disclosed for a business purpose.
  2. Right to Know (Specific Pieces of Information Request): If you make a Right to Know (Specific Pieces of Information Request), you will receive the following information about you:
    1. Specific pieces of personal information collected about you.

    This information will be provided to you free of charge, unless we determine that your request is manifestly unfounded or excessive. You may request this information twice in a 12-month period.

    There are certain exceptions to a consumer’s Right to Know. We will state in our response if an exception applies.

    1. Right of Deletion

      You have the right to request that we and our service providers delete any personal information about you that we have collected from you upon receipt of a verifiable request. This right is subject to certain exceptions. We will state in our response if an exception applies.

    2. Right to Opt-Out of the Sale or Sharing of Personal Information

      You have the right to opt-out of the sale or sharing of your personal information by a business subject to certain laws and regulations.

      We recognize the Global Privacy Control. Your browser must be able to support the Global Privacy Control for us to recognize your opt-out preference signal.

      Please note that opt-out choices may be stored via cookies. If you clear cookies, if your browser blocks cookies, or if you view the page from a different browser or device, your opt-out choice may no longer be logged or recognized.

      For more information, please visit our Do Not Sell or Share My Information page.

    3. Right to Non-Discrimination

      You have the right not to receive discriminatory treatment for exercising the privacy rights conferred by California law. We will not discriminate against you because you exercised any of your privacy rights, including, but not limited to, by: denying goods or services to you; charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; providing a different level of quality of goods or services to you; or suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services. We will also not retaliate against any employee, applicant for employment, or independent contractor for exercising their rights under the CCPA.

    4. Right of Correction

      If we maintain inaccurate personal information about you, then you have the right to request that we correct the inaccurate personal information upon receipt of a verifiable request. Taking into account the nature of the personal information and purposes of processing the personal information, you have the right to request that we correct inaccurate personal information about you, if applicable.

    5. Right to Limit Use and Disclosure of Sensitive Personal Information

      If we collect Sensitive Personal Information (as defined in Cal. Civ. Code § 1798.140(ae) (effective Jan. 1, 2023)) about you with the purpose of inferring characteristics about you, then you have the right to request that we limit the use of such information to the use which is necessary to perform the services we offer or for other permitted purposes under Cal. Civ. Code § 1798.121 (effective Jan. 1, 2023) upon receipt of verifiable request.

    6. Submitting Requests

      You can submit your request by visiting our Privacy Portal at: https://acimaprivacy.truyo.com/consumer/index or by toll-free phone at (801) 297-1982. Owners and employees of independent host retailers (“Retailers) can submit a request by visiting our Retailer Privacy Portal at https://privacy.acima.com or by toll-free phone at (801) 297-1982 .

    7. Verifying Requests

      To ensure the protection of your personal information, we must verify that the individual submitting a request to know, request to delete, or request to correct is the consumer to whom the request relates prior to processing the request. To verify a California consumer’s identity, we may request up to three pieces of personal information about you when you make a request to compare against our records. We may also request that you sign a declaration under the penalty of perjury from the consumer whose personal information is the subject of the request. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in your request to verify your identity and will delete any information you provide after processing the request. We reserve the right to take additional steps as necessary to verify the identity of California consumers where we have reason to believe a request is fraudulent.

    8. Authorized Agents

      You may choose a person or a business registered with the California Secretary of State that you authorize to act on your behalf to submit your requests (“Authorized Agent”). If you choose to use an Authorized Agent, we require that you provide the Authorized Agent with written permission to allow them to submit your request and that you verify your identity directly with us. Failure to do so may result in us denying your request.

Contact Us

If you have any questions about this Privacy Policy, please contact us by email at legal@acima.com.

Privacy Notice

Privacy notice

Do Not Sell My Information

If you are a California or Virginia resident, you have certain rights under the California Consumer Privacy Act ("CCPA") or the Virginia Consumer Data Protection Act (VCDPA), respectively. Please review our Privacy Policy (Virginia) and California Consumer Privacy Policy for a more detailed description of how we collect, use, and share the Personal Information of California and Virginia residents; your privacy rights as a California or Virginia resident; and how to exercise your rights as a California or Virginia resident. For purposes of this notice, "Personal Information" has the meaning given in the CCPA or VCDPA, as applicable, and does not include information exempted from the scope of the CCPA or VCDPA.

As a California or Virginia resident, you have the right to tell us not to disclose or transfer your Personal Information to a third party in exchange for something of value. This is referred to as the "opt out" or "do not sell my info" right.

We may collect information from—or share information with—our partners, such as market research firms, financial services partners, and our affiliates, subsidiaries, joint ventures, or other companies under common control. We may combine that information with other information we collect about you.

Under the laws, if you are a resident of California or Virginia, you have the right to opt out of such sales by clicking here.

By exercising your right to opt out, you signify that you have reviewed this page carefully, understand your choice, and are a California or Virginia resident.

Please note that opt-out choices may be stored via cookies. If you clear cookies, if your browser blocks cookies, or if you view the page from a different browser or device, your opt-out choice may no longer be logged or recognized. You can also learn more about how to opt out of the following specific cookies or otherwise exercise privacy preferences by following the instructions below:

  • To learn more about Google’s privacy practices,click here. To access and use the Google Analytics Opt-out Browser Add-on,click here.
  • To learn more about Crazy Egg’s privacy practices,click here. To opt-out of anonymous tracking and related analysis by Crazy Egg,click here.
  • To learn more about Facebook’s privacy practices,click here. To opt-out of Facebook Ads based on website data received by Facebook Pixel, click here.
  • To opt-out of having your browser navigation and click history tracked through our website,click here.

Please also note that some transfers of your Personal Information may not be considered "sales" and certain exemptions may apply under the CCPA and VCDPA. Your decision to opt out of sales does not affect other disclosures of your information, as outlined in our  Privacy Policy and our  California Consumer Privacy Policy.

Limit the Use of My Sensitive Personal Information

If you are a resident of California, you have the right to instruct us to limit the use of your Sensitive Personal Information for purposes not specifically authorized by the California Consumer Protection Act (“CCPA”). For purposes of this notice, Sensitive Personal Information means Personal Information as defined by the CCPA.

Please note that this right is subject to limitations and does not allow you to opt-out of all processing of your Sensitive Personal Information. For example, we retain the right to process Sensitive Personal Information that is reasonably necessary and expected in order to perform the services or provide the goods that you request.

If you would like to learn more about how we collect, process, and disclose the Personal Information of California residents, please click here to view our California Privacy Notice. You may also learn more about the scope and limitations of your rights under California Law by clicking here.

To opt-out of our use of your Sensitive Personal Information purposes not expressly authorized by the CCPA, please submit a request by visiting us at https://racbrandsprivacy.truyo.com/consumer/index.