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How to Attract Customers to Your Online Store

Jul 07, 2022

A young individual shopping from their laptop on the online store of a retailer.

An online store can be a great way to reach a larger audience and boost sales – but only if you take the right steps to attract customers. Use the tips above to make sure your store is visible and is appealing to potential shoppers. With a little effort, you can soon see a surge in traffic and sales.

Nine Ways to Attract Customers to Your Online Store

If you want to increase traffic to your online store, there are some things you can do. You don’t have to do them all, but even implementing a couple of these tactics can help bring more customers your way. Here are nine ways to attract customers to your online store:

1.     Create a Customer-Focused Website

The first step to attracting customers to your online store is to create a customer-focused website. This means that the design, layout and content of your site should all be geared toward making the shopping experience as easy and enjoyable as possible. You’ll want to ensure that potential customers can find what they’re looking for quickly and easily and that the shopping process is straightforward. If you have more questions about why you need a well designed website, check out some additional reasons in our article: Does Having a Website Increase Sales?

Optimize Your Website for Search Engines

One of the best ways to attract customers to your online store is to ensure that it appears as high as possible in search-engine results. This can be accomplished by optimizing your website for specific keywords that potential customers are likely to use when searching for products or services like those offered by your business. Several techniques can be used to improve your website’s search engine ranking, so be sure to research and implement those that will work best for your business.

2.    Utilize Social Media

Another great way to attract customers to your online store is to utilize social media. By creating and maintaining active social media accounts, you can reach many potential customers and make them aware of your business. Be sure to post regular updates, special offers and other relevant information that will interest your target audience.

3.   Offer Discounts and Free Shipping

Everyone loves a good deal, so offering discounts and free shipping can be a great way to attract customers to your online store. You can offer discounts on specific products or services, or you can have general discounts that can be offered to shoppers. Free shipping is also a great incentive for potential customers, so be sure to offer it whenever possible.

4.   Provide Excellent Customer Service

Another important step to attracting customers to your online store is to provide excellent customer service. This means being responsive to customer inquiries and complaints, offering helpful and friendly customer service, and doing whatever you can to make the shopping experience as positive as possible. If potential customers know that they will be treated well, they will likely do business with your store.

5.   Ship Products Quickly and Efficiently

When customers order products from your online store, you’ll want to ensure they arrive quickly and in good condition. Fulfilling orders promptly and efficiently is a great way to create happy customers who will be more likely to do business with you again in the future.

6.   Use Targeted Marketing Techniques

There are several targeted marketing techniques that can attract customers to your online store. These include email marketing, pay-per-click advertising and social-media marketing. By targeting potential customers with specific marketing messages, you can improve the chances that they’ll shop with you.

7.    Keep Your Website Updated

To attract customers to your online store, it’s important to keep your website updated. This means regularly adding new products, updating your blog and generally making sure that the content on your site is fresh and relevant. If potential customers see that your website is outdated, they may not bother visiting it again in the future.

8.   Test and Evaluate

As with everything in the online space, you should always be testing and evaluating what's working and what's not when attracting customers to your store. Try different techniques and see which ones produce the best results. Then, continue to use those techniques and fine-tune them as needed.

How Can Acima Leasing Help?

At Acima Leasing, we can help grow your business with our lease-to-own solutions*. We help you with the tools to tap into millions of underserved potential customers. We offer a simple lease-purchase application process that makes it easy for customers to get what they want with you. By using our store locator, potential customers can search for your products by category. Our flexible lease agreements* and our early purchase option will help contribute to making the shopping experience positive for your customers. Contact us today to learn more about how we can help you grow your online business as an Acima Leasing retailer.

Common Questions About Attracting Customers to Your Online Store:

How profitable are online stores?

Online stores are often quite profitable, as they offer businesses the ability to reach many customers without having to invest in a physical location. By using targeted marketing techniques and providing excellent customer service, you can maximize the profits generated by your online store.

Why is making money online so hard?

There are several reasons why making money online can be difficult. One reason is that there is a lot of competition in the online space. With so many businesses vying for attention, it can be hard to stand out. Additionally, it can be challenging to generate traffic to your website and retain potential customers who come to your site to shop. But, with some smart planning and strategies, your business can attract online customers and generate healthy profits.

How much money do you need to start an online store?

The amount of money you need to start an online store will vary depending on the type of products you sell and the features you want to include on your website. In general, however, you can expect to need at least a few hundred dollars to start. Additionally, you’ll need to budget for things like hosting, domain names and marketing.

What is dropshipping?

Dropshipping is a type of e-commerce business model in which businesses sell products without carrying any inventory. When a customer orders a product, the business will simply get the product from a third-party supplier and have it shipped directly to the customer. Dropshipping can be a great way to start an online store with little up-front investment.

If you’re still wanting to learn more about Acima, you can read more here or on our FAQ page.