Skip to main content
Acima Leasing Logo

How to Increase Sales for Your Business

Jul 06, 2022

An employee working with a family to help them shop for the things they want.

There’s no question that increasing sales is vital to the success of any business. But it can be a daunting task, especially in today’s competitive marketplace. But don’t despair! If you're looking to increase sales at your business, there are several things you can do to boost your bottom line – and most of them are pretty easy. In this article, we’ll give you 10 steps to help get you started.

Ten Tips to Increase Sales at Your Business

1. Know Your Customers’ Needs and Wants

The first step to driving sales is understanding what your customers need and want. After all, if you don’t know what they want, how can you sell it to them? Take the time to get to know your target market and understand their shopping habits. Knowing more about your customers will also help you segment them and create targeted marketing campaigns that are more likely to result in a sale.

2. Find a Way to Differentiate

Differentiating your business is another key to increasing sales. If you offer the same products or services as your competitors, it can be difficult to convince customers to shop with you. Find a way to make your business stand out from the rest. This could include offering unique products or services, providing superior customer service, or having more competitive prices.

3. Offer Incentives

Incentives are a great way to increase sales. Customers are more likely to shop with you if they feel they’re getting a good deal. Offer coupons, discounts or other promotions to encourage customers to shop with you.

4. Simply the Shopping Experience

Don’t make it difficult for customers to come and shop at your store. If the shopping process is too complicated or time-consuming, potential customers are likely to give up and go to a competitor who makes it easier for them to get what they need. Streamline your customer shopping experience, and make it more possible for customers to shop for your stuff. Whether that be in-store or online, your potential customers should be able to get what they are looking for with no hassle.

5. Retain Existing Customers

It’s easier – and less expensive – to sell to existing customers than it is to acquire new ones. Make sure you’re doing everything you can to keep your current customers happy. Ways you can do that are loyalty programs, discounts or other perks. You can also employ a diverse payment mix and various remarketing opportunities.

6. Focus on the Customer Experience

Creating a positive customer experience is essential to increasing sales. Customers who have a positive experience with your business are more likely to become repeat customers and recommend your business to others. Make sure every interaction a customer has with your business is a positive one.

7. Get Involved with the Community

Getting involved with your local community is a great way to increase brand awareness and drive sales. Participate in local events, sponsor a Little League team or donate to a local charity. By showing you’re invested in the community, you’ll be more likely to attract customers who are also interested in supporting local businesses.

8. Build Your Brand

A strong brand is another important factor in driving sales. Customers are more likely to shop with a business they know and trust. Focus on building brand awareness and creating an emotional connection with your customers. Building a brand will focus on three main areas:

Your story

Your story is the foundation of your brand. It includes your history, your values, and the reasons why customers should shop with you. Telling potential customers your story can help create an emotional connection and make them more likely to shop with you.

Your values

Your values are the beliefs that guide your business. They should be reflected in everything you do, from the products you sell to how you treat your employees and customers. When customers know your values, they’re more likely to trust you and do business with you.

Your voice

Your “voice” is the way you communicate your story and values to customers. It should be consistent across all channels, from your website to social media posts. Finding the right voice for your brand will take trial and error, but it’s important to find a way to communicate that resonates with your target market.

9. Increase Consumer Purchasing Power

A lease-to-own solution* platform makes it easy for customers to shop for the products they need, without using credit* or qualifying for traditional financing. This can help you unlock shopping power and choice for customers. If you're looking for a way to increase sales, Acima Leasing can help. Using a lease-to-own solution* like Acima Leasing can increase your sales volume, drive incremental sales, attract new customers, and help your business save on rewards and retention programs. Acima Leasing’s technology can also help your business tap into millions of underserved potential customers. For example, when shoppers come to our site looking for a certain product, they can discover your location via our store locator that is organized by category. The process from there is simple, we make it easy for your customers to say "yes". Also with manageable lease renewal payment options*, we help you offer your customers a variety of ways to shop with you on their terms. Check out this article about how becoming an Acima Leasing retailer is what you’re looking for when it comes to how to increase sales for your business. And if you are looking for more overall information about Acima Leasing you can read more here or on our FAQ page.

10. Use Technology to Your Advantage

Technology can be a great tool for increasing sales. Use it to your advantage by automating tasks, using data to make decisions, and staying up-to-date on the latest trends. From utilizing new social media channels to using data to personalize the customer experience, there are endless ways you can use technology to increase sales for your store.

Common Questions About Increasing Sales

How do you win customers?

There’s no one answer to this question as it will vary depending on your business and your target market. However, some general tips for winning customers include creating a strong brand, focusing on customer experience and getting involved with the community.

What do customers value the most?

Customers value different things depending on their needs and what they’re looking for. However, there are some key things that most customers will value regardless of their individual circumstances. These include convenience, variety and quality.

How can I obtain customers fast?

There's no one-size-fits-all answer to this question – it depends on your product, your target market, and various other factors. However, some general tips for increasing sales and getting customers fast include focusing on quality, building a strong brand and using effective marketing strategies.

What makes a happy customer?

The happiness of a customer typically comes from having a positive experience with your business. If you can increase the positive experiences your customers have, you’re likely to see an increase in sales because you will be able to turn new customers into returning customers.